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Experience

Manager - Product Marketing

Freshworks | Bangalore | Jan 2020 - Present

Spearheaded multiple launches for Freshworks’ CX suite of products. Led the launch of Freddy AI, where I executed the go-to-market plan, trained internal sales teams, guided marketing campaigns, and boosted product adoption - helping achieve $2.3M in revenue within 3 months of launch.
Led an ‘Expansion’ pod that crafted upsell strategies and sales plays for existing customers. Ran multiple targeted expansion campaigns in H1 2024 that generated 350+ high-intent leads for our AI add-ons.
Offered deal-level support to Sales for retaining our biggest account globally (Multichoice - $980K MRR) and winning new deals across EU, APMEA, and NA regions.
Enabled sales with marketing assets and sales plays for our CX suite of products that generate $300M+ in annual revenue. Worked on competitive intel to help Sales win more deals in head-to-head situations against other players in the market.

Marketing Manager

AnsweriQ (acquired by Freshworks) | Bangalore |
Apr 2019 - Jan 2020

As a one-man marketing team, I spearheaded all marketing initiatives while managing multiple agencies and vendors. Laid the foundations of the Product Marketing and Demand Generation engines, enabling the first $1M in revenue and the acquisition by Freshworks.

Marketing Advisor

Vyre | Bangalore | Jul 2018 - Mar 2019

As a Consultant, I helped the Founders with the overall marketing strategy and roadmap.

Senior Marketing Manager

HackerEarth | Bangalore | Apr 2016 - Apr 2018

Managed a 5-member Brand and Product Marketing team. Moved the brand from a ‘B2C developer platform’ to a ‘B2B enterprise SaaS’ positioning. Set up a multi-channel Demand Generation engine, helping the business grow from $2M to $5M in ARR.

Marketing Head

Zepo | Mumbai | Nov 2013 - Mar 2016

Transitioned from an Intern to the Head of a 5-member Marketing team at this early-stage SaaS startup. Handled all things marketing and oversaw a 10x growth in revenue during my time here, from $250K to $2.8M in ARR.

Education

Manipal Institute of Technology / 2009 - 2013, Manipal, India

Bachelor of Engineering, Industrial and Production Engineering

Skills

Positioning and messaging • Sales enablement and training • Go-to-market strategy for product launch • Customer-facing marketing collateral • Pricing and packaging • Website management • Competitive analysis • Product adoption • Cross-team project management

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